Internet dating industry
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.
Analysts expect the acceleration to continue over the next five years.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.